Fashion Market & Business Model;

I crossorigin="anonymous">n this blog we will talk about;

How the fashion market and business of branding  works together? 

The fashion Pyramid has 5 Market segments;

> Houte Couture

> Ready to wear 

> Diffusion 

> Bridge 

> Mass Market

What is Business model in branding Industry?

> Luxury brands 

> Fashion designers brands

> Premium Brands

> Vertical retailers in mass market

"Business model describe as a system how the pieces of business fit together"~Margetta

So, business model is all about the way you design 

* Customers

* Commmunication channels

* Distribution channels

* Supply chain 

* Revenue model

" While Fashion market combines price range & style, which can be seasonal trends and  right mix & match of products"

So, now the question is how these two different Market segment i.e. Fashion market & the world of branding relate with each other which is simply known as "Fashion Market Segmentation Pyramid"

starting from,

1] Houte Couture: Luxury Brands;

Technically speking Houte Couture or Avante - Garade fashion designers produce high quality & price that experiment with new fashion concepts & the popular designs;

*Price;

Pricing can be more expensive it can be 10 times higher than market price

* Creativity;

Maximum level of creativity can be seen in designs & Patterns

* Quality;

> Great attention to details like the fabric , designs & gems.

> It's all about craftsmanship & its a complete piece of art which every single person wills to have one in their wardrobe collection of Couture.

For e.g. Christian Dior, Jean Paul, Chanel & Givenchy etc.

* Target;

Very few people, celebrities & International clients.

#Dior

#Givenchy

2] Ready to Wear (Pret-`a- Porter);

* Price;

High price, 5 to 3 times higher than the averagw market price.

* Creativity;

> High level of creativity 

> Designers expression through the fashion shows &  catwalks.

* Quality;

> Attention to details

> Industrialization 

> Usually made for wider occasions of use from Award nights till any important Confrence.

* Target;

> Wide selection of people

> Celebrities like BTS "A very famous K-Pop group which has elevated from the standard concert attire to more high fashion fare, breaking all the gender norms"-Louis Vuitton Brand Ambassadors

> This fashion line develop the image of fashion brands from fashion shows to catwalks or to design for famous personalities like;

"Lil NasX, Harry Styles, Zendaya, Selena Gomez, Lady Gaga & many more"

  For e.g. Louis Vuitton, Prada, Gucci, Armani, Valentino, Hermés etc.

#Prada

#Gucci

#Hermés

3] Diffusion (Designers & Premium brands);

*Price;

3 to 2 times higher than the average market price

*Creativity;

Inspired from Ready to wear collection

* Quality;

> wider volumes of Production 

> Production out sourced i.e. Country of origin doesn't matter

* Target;

> Yonger audience

> Mix of retail & wholesale distribution

" This fashion line usually go fo Casual attire, Sportier & the comfy outfits for our day to day life"

 For e.g Burberry, Ralph Lauren, Salvatore ferragamo, Calvin kleins etc.

#Burberry

#RalphLauren

#CalvinKleins

4]Bridge (Premium brands);

*Price;

• Right value for money

• 2 to 1.5 times higher than the average market price.

* Creativity;

Trendy & not too radiacal or extreme products

* Quality;

Products outsourced & right delievery in stores.

*Target;

Usually a mix of wholesale & retail distribution, both for International & local brands with local customers.

"Their idea is to connect the high end to the mass Market through Products, Communication & Services"

For e.g.  Ellen Tracy, Duna Buchman, DKNY, Emporio Armani, Zara, H&M etc.

#Zara

#H&M

5] Mass Retailers;

*Price;

Below the average market price

*;

Basics or fashionable items depends on business models

*Quality;

Depends on Cost control or overall budget

*Target;

• Teenagers to Women

*Idea;

• Supply chain management is the key 

• Segmentation is the new trend

• Masstige Communication

• Role of the store

•Entertaining shopping experience

For e.g. Massimo Dutti, Gap etc.

#MassimoDutti

#Gap

So this is how Fashion Market relates with the  Business model of the Brands. Fashion companies organise the pillars which involves pricing, creativity & exclusivity.

The only moto is to bring "Fashion &  Branding Business " together to produce something out of the universe, A true piece of Art &  Something which is bold enough to make you stand out from the crowd.