Luxury & Fashion

January 26, 2022

Luxury & Fashion

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Luxury and fashion are often considered similar but they are both different in the perspective of a Fashion addict person, so let's talk about fashion first

Fashion:

Fashion has different definition for diffent individuals for some;

"Fashion is not something that exists in dresses only, Fashion is in the sky, in the street, fashion has to do with idea the way we live, what is happening".

Coco Chanel- french Fashion designer

"I don't design clothes, I design dreams"- Ralph Lauren

fashion is about dream factor.

companies not only sell products, they sell a way of expressing themselves as Products from the world that fashion brands creates

*Art of journey by Loius Vuitton

*Wasp lifestyle of Ralph Lauren

Fashion is about designers in

* Creation

* Product develpoment

* communication

Designers themselves are very poerful tool themselves with the help of media system

# The designers shows his idea on Catwalk

# The photographer transforms this conceptual idea into a tangible & Emotional image.

The charm of the fashion show create ' 'dream factor' because creating a myth of a person is always easier than creating a myth of a brand.

So this is about fashion it's about creativity, trends, fascination, it's about seasonality, it's about showing yourself , your uniqueness & that comfy level.

So let's talk about Luxury now

Luxury;

Luxury is a multifaced concept

Luxury comes from a latin word Lux & Luxaria ; Light, shine, excess, extravagance, difference, deviation, lust.

Luxury has a different definition for different individuals "what one generation sees as luxury, the next sees as necessity.

Luxury can be seen as good distinguish gems,materials, land ocean frontage, certain urban properties.

Luxury has a different maning as a business;

* Luxury products evoke a sense of myth & fascination

*Maintaining an aura of luxury is a key driver of consumer behaviour

* superion quality & craftsmanship are at the hart of luxury proposition & give a sense of the pricing.

* Luxury sectors invests in industrial property in terms of creative inventions but also in relation to design & innovation.

* Luxury is about exclusivity which is critical for brand building |& economic success.

So, according to Colbert-Mckinsey the luxury good industry is defined by;

>a strong branding which includes within exclusive lifestyle

> superior quality & timelessness

>Premium pricing

> Stylish and extravagant in terms of desgn.

So luxury shows heritage, art de vivre, dream.

The luxury companis conveys culture & identity. Their quest is to combine Craftsmanship, creativity, history & innovation.

* The French companies are the major luxury companies in the worldwide Luxury goods & market sector, they are able to do so as they focus more on art de vivre, they nfocus on more building dreams.

*while Italy is an industry of excellence on innovation.

* So Luxury doesn't always mannt for expensive durable personal comfort instead of that its about

> superior Quality

> timelessness & excellency in craftysmanship.